My specialty is the creative exploration of technology, with a practice particularly oriented towards interactivity, multimedia and, more specifically, user experience, brand activation and all new ways of engaging and moving audiences.
Creative director, multimedia director and/or lead innovation (AR, Media lab, Nextasy) at 4U2C – Cirque du Soleil group (2018-19) and MOMENT FACTORY (2016-18), I oversaw the creative development and artistic quality of projects with high technological, interactive or participatory value.
Associated with Daniel Fortin (Cirque du Soleil) and George Fok (Centre PHI) and D.C-new media at ÉPOXY Communications (1993 to 2005), I also founded the creative studios decod.ca (2005-15) and yako.ca (2015-). I have developed or designed projects for several advertising agencies, production houses and creative studios, and produced webdocs, interactive, immersive and/or narrative experiences, experiential websites and mobile applications, public performances and installations.
After completing training in directing and scriptwriting, my credits include the video « ELEVEN SPOTS AND A POPPER » for Boston Dynamics and the CDS Group (2019), the mobile app for the sex education series LOOV (2017), the interactive video-dance experience for iPad and touchscreen device ÉROS (2016), the transmedia series ÉMILIE (2013) and the virtual reality drama LES PASSAGERS (2020), which I co-scripted and co-produced.
I must also mention my collaboration with Amnesty Intl. for Canada’s first online press conference (1995), the Content and Application Lab at SONY HQ in Tokyo (C.A.L.- C.S.L, 2001), the collaboration with Michael Snow for the book-DVD ANARCHIVE2: DIGITALSNOW (2002, web version 2010), my participation in the website MONTRÉAL EN 12 LIEUX (2007), the event series IN THE MOUTH (2012-14) and my involvement in the ARRQ (Association des Réalisateurs-trices du Qc), the artistic committee of the ELEKTRA festival, the FNC and FIFA as Innovation Advisor.
I’ve won numerous national and international awards (12 Grafika, 11 Boomerang, 5 Gémeaux, 3 Numix, 4 FWA, Webby, SXSW, Reflet d’Or, Comm Art, Digi Award, TDC, ADC, etc.) and my projects have appeared in several publications (Taschen, Future of Cinema, Le Devoir, Libération, ADC NY, ADC Tokyo, InfoPresse, Grafika…).
I am co-editor of the Manifeste pour les nouvelles écritures.